📖 Contents
- Why BLACKPINK’s “Run” MV Location Is Creating Buzz
- 📍 Where Was It Filmed? (Seoul’s Hidden District)
- 🍜 The Retro Charm: Alleys, Signs, and Local Vibes
- 🎥 A Grammy-Winning Director Behind the Camera
- 🌆 The Story of Eunpyeong’s Redevelopment Zone
- 🎭 From K-pop to K-drama: A Rising Filming Hotspot
- 🙋 Essential FAQs for Fans
- 📢 Tags
Even a month after its release, BLACKPINK’s latest music video “Run” is still making waves worldwide. Unlike their previous MVs shot in exotic overseas locations, this one turned the spotlight on Seoul’s hidden retro charm—winning praise for showcasing authentic K-culture to the global stage.
📍 Where Was It Filmed? (Seoul’s Hidden District)
The video was shot in Jeungsan 5 District (증산5구역), located in Eunpyeong-gu, Seoul. Known for its nostalgic atmosphere, the area is filled with narrow alleys, old apartment complexes, and fading urban textures. The opening sequences feature Seoul’s modern skyline, but the MV quickly shifts into Jeungsan 5’s gritty, authentic streets—offering a sharp visual contrast.
🍜 The Retro Charm: Alleys, Signs, and Local Vibes
What caught fans’ attention was the presence of everyday Korean details: local diners, traditional signboards reading “Real Estate,” “Wallpaper,” and “Painting,” all written in Hangul. The combination of BLACKPINK’s powerful choreography against these raw backdrops created an unexpected freshness that resonated with viewers worldwide.
🎥 A Grammy-Winning Director Behind the Camera
The MV was directed by Dave Meyers, the Grammy-winning filmmaker behind some of the most iconic music videos in recent years. His signature bold camera work blended fantasy with reality, producing visually striking scenes. After filming, Meyers praised the district, saying its “texture and atmosphere were truly captivating.”
🌆 The Story of Eunpyeong’s Redevelopment Zone
Jeungsan 5 is currently undergoing redevelopment, making it one of Seoul’s disappearing old-town districts. The MV not only captured BLACKPINK’s energy but also immortalized the charm of a neighborhood that balances the past and present—a rare snapshot of a Seoul that is slowly fading away.
🎭 From K-pop to K-drama: A Rising Filming Hotspot
The location has recently drawn more attention as a filming site, not just for BLACKPINK but also for the drama The Wonderfuls starring Cha Eun-woo. Its retro aesthetic, standing in contrast to Seoul’s glossy modern image, has made it increasingly popular for productions seeking atmosphere and authenticity.
🙋 Essential FAQs for Fans
Where exactly is Jeungsan 5 District?
👉 It’s located in Eunpyeong-gu, northwest Seoul, near the traditional neighborhood of Yeonsinnae.
Can fans visit the MV filming site?
👉 Yes, but note that the area is under redevelopment, so some alleys may change or disappear in the near future.
Why is this location significant?
👉 It highlights the coexistence of modern and retro Seoul, and its raw authenticity added a unique layer to BLACKPINK’s music video.
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📢 Tags
#BLACKPINK #RunMV #KpopFilmingLocation #SeoulTravel #Jeungsan5District #DaveMeyers #KDramaLocation
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