๐ŸŒŸ AtHeart Launches Bold U.S. Promotions in LA & NYC



๐Ÿ“Œ Table of Contents
  1. ๐Ÿš€ AtHeart’s U.S. Debut
  2. ๐ŸŽจ “AtHeart Experience” in LA
  3. ๐ŸŽง Music Releases & Meet-and-Greets
  4. ๐Ÿ“บ Media & Broadcast Appearances
  5. ๐Ÿ“ธ Interviews, NBA Spotlight & Future Plans

๐Ÿš€ AtHeart’s U.S. Debut

K-pop rookie group AtHeart is officially making waves in the U.S. market. Just two months after debuting in Korea, the group kicked off a large-scale promotion campaign in Los Angeles and New York City, marking a strong step toward global expansion.

๐ŸŽจ “AtHeart Experience” in LA

Their U.S. journey began on November 1 with the “AtHeart Experience” at Titan Content HQ in Santa Monica. The event blended powerful performances, immersive art, and interactive fan activities, drawing passionate fans from across the nation.

๐ŸŽง Music Releases & Meet-and-Greets

In NYC, AtHeart held a meet-and-greet at Broadway’s K-pop hub K-POP NARA. To further connect with English-speaking fans, they released both an English version of their debut track “Plot Twist” and a new remix pack.

๐Ÿ“บ Media & Broadcast Appearances

AtHeart has also made back-to-back appearances on major U.S. media outlets including:

  • ๐Ÿ“ฐ FOX 13 Seattle
  • ๐Ÿ“ป 102.7 KIIS FM’s “iHeart KPOP with JoJo”
  • ๐ŸŽ™️ Audacy’s Brooke Morrison Show

They also sat for interviews with top entertainment platforms such as THE BUZZ, Front Row Live, The Knockturnal, Character Media, and NYC daily AmNewYork.

๐Ÿ“ธ Interviews, NBA Spotlight & Future Plans

During their interview with THE BUZZ, AtHeart shared: “Just like the name of our debut EP ‘Plot Twist,’ we want to surprise fans with unexpected music and unique concepts.”

They added, “Our fans are the fuel behind everything we do. They remind us why we came together as AtHeart, and we promise to repay their love with great music and performances.”

More standout moments include a cover shoot for Tomorrow Magazine and a surprise NBA Jumbotron feature at Madison Square Garden during a New York Knicks game, further boosting their visibility among U.S. audiences.


๐ŸŒ Global Buzz

International outlets such as The Hollywood Reporter, NME, and Rolling Stone have already named AtHeart one of “K-pop’s breakout groups to watch in 2025.”

With over 17M streams and 16M music video views for “Plot Twist,” plus 1.18M YouTube subscribers, AtHeart is on track to become the next big global act.


๐Ÿ“ข Tags

#AtHeart #PlotTwist #AtHeartExperience #KpopInUSA #Kpop2025 #AtHeartLA #KpopRookies #AtHeartxNBA #KPOPBRIDGE #GlobalKpop

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